The Story of Sports is a story of the human spirit, a story etched in the desires to perform competitively through one's physical and mental ability. These stories have been present throughout human existence and will forever remain one of the few guiding principles that connects us all.

That connection has spurred a London based company to create and design images that celebrate sports and athletic legacies, while reminding today's and future generations about past milestones that will forever be the starting point for all present and future athletic sporting achievements.

Athlegend as a company and sports brand has been created to celebrate and reflect these sporting milestones by saluting and honouring past generations in our sportswear designs and athletic gear while at the same time striving to inspire the next generations through innovation and passion for sports.

And our sporting creations are simply borne out of the different images and nostalgic elements that sports has to offer.