The Story of Sports is a story of human kind, a story etched in the desires to perform through one's physical and mental ability by engaging in competitive activities. These stories have been present throughout human existence and will forever remain one of the few unifying factors that connects us all.

That connection has spurred a London based company to create and assemble images and designs that celebrate sports and athletic legacies, while reminding today's and future generations about past milestones that will forever be the starting point for all present and future athletic sporting achievements.

Athlegend as a company and sports brand has been created to celebrate and reflect these sporting milestones by saluting and honouring past generations in our sportswear designs and athletic gear while at the same time striving to inspire the next generations through innovation and passion for sports.

And our sporting creations are simply borne out of the different images and nostalgic elements that sports has to offer.