Privacy policy
At Athlegend, we are committed to protecting your privacy and handling your personal information responsibly, securely, and transparently. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit athlegend.com, make a purchase, or otherwise interact with our website and services.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Personal Information We Collect
When you visit our website, we may automatically collect certain information about your device and how you interact with our website. This information may include:
- IP address
- Browser type and version
- Time zone settings
- Device information
- Operating system
- Referring websites and search terms
- Pages viewed and products browsed
- Website interaction and browsing behaviour
We refer to this information as Device Information.
Technologies We Use
Cookies
Cookies are small data files stored on your device that help improve your browsing experience and enable certain website functionality.
For more information about cookies and how to manage or disable them, please visit:
All About Cookies
Log Files
Our website uses log files to record activity including:
- IP addresses
- Browser types
- Internet service providers
- Referring and exit pages
- Date and time stamps
- User activity on the website
Web Beacons, Tags and Pixels
We may use web beacons, tags, pixels, and similar technologies to monitor website usage, improve functionality, and evaluate the effectiveness of our advertising and marketing campaigns.
2. Order Information
When you place an order, attempt to place an order, create an account, or contact us, we may collect:
- Full name
- Billing address
- Shipping address
- Email address
- Telephone number
- Payment details
- Order history
- Customer communications
We refer to this information as Order Information.
For payment security purposes, Athlegend does not store complete payment card details. Payment information is processed through secure third-party payment providers.
3. How We Use Your Personal Information
We use your personal information to:
Process and Fulfil Orders
- Process payments
- Arrange shipping and delivery
- Provide invoices and order confirmations
- Facilitate customer service requests
Communicate With You
- Respond to enquiries
- Provide order updates
- Resolve disputes and issues
- Notify you about changes to our services
Fraud Prevention and Security
- Verify transactions
- Detect suspicious activity
- Prevent fraud and unauthorised purchases
- Protect our customers and business operations
Marketing and Promotional Communications
Where permitted by law and based on your preferences, we may send information about:
- Athlegend products
- New product launches
- Promotions and offers
- Brand news and updates
You can opt out of marketing communications at any time by following the unsubscribe instructions included in our emails.
Website Analytics and Improvements
We use Device Information to:
- Monitor website performance
- Understand customer behaviour
- Improve website functionality and user experience
- Measure the effectiveness of advertising campaigns
- Develop and improve our products and services
4. Sharing Your Personal Information
We may share your personal information with trusted third-party service providers that help us operate our business and deliver our services.
These may include:
- Shopify
- Payment processors
- Shipping and fulfilment partners
- Marketing service providers
- Analytics providers
- Fraud prevention and security services
Shopify
Our online store is powered by Shopify. You can view Shopify's Privacy Policy here:
Shopify Privacy Policy(link opens in new tab/window)
Google Analytics
We use Google Analytics to help us understand how visitors use our website.
You can view Google's Privacy Policy here:
Google Privacy Policy(link opens in new tab/window)
You can opt out of Google Analytics here:
Google Analytics Opt-Out(link opens in new tab/window)
Legal and Regulatory Requirements
We may disclose personal information where required to:
- Comply with applicable laws and regulations
- Respond to lawful requests from government authorities
- Enforce our legal rights
- Protect our customers, employees, and business
5. Behavioural Advertising
We may use your personal information to provide advertisements and marketing communications that we believe may be relevant to your interests.
To learn more about interest-based advertising, please visit:
Network Advertising Initiative
Advertising Opt-Out Options
You can manage personalised advertising preferences through:
- Facebook Ad Preferences(link opens in new tab/window)
- Google Ad Settings(link opens in new tab/window)
- Microsoft Advertising Settings(link opens in new tab/window)
You may also opt out of participating advertising networks through:
Digital Advertising Alliance Opt-Out Portal
6. Your Privacy Rights
Subject to applicable data protection laws, you may have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your personal information
- Restrict or object to certain processing activities
- Withdraw consent where processing is based on consent
- Request a copy of your personal information
- Lodge a complaint with a supervisory authority
Subject Access Requests
You may request details of the personal information we hold about you by submitting a Subject Access Request.
Requests should be submitted in writing to:
Email: customerservice@athlegend.com
To help us process your request efficiently, we may provide you with a Subject Access Request Form. Completion of the form is optional but may assist us in verifying your identity and responding more quickly.
Response Times
- We aim to acknowledge requests within 3-5 working days.
- In most cases, a full response will be provided within one month.
- For particularly complex requests, this period may be extended by up to two additional months where legally permitted.
- If an extension is required, we will keep you informed throughout the process.
Subject Access Requests are generally free of charge. However, if a request is manifestly unfounded, repetitive, or excessive, we may charge a reasonable administrative fee where permitted by law.
7. International Data Transfers
Athlegend may use service providers and fulfilment partners located in countries outside your country of residence.
As a result, your personal information may be transferred, processed, and stored in countries including but not limited to the United Kingdom, United States, Canada, European Union, Australia, Japan, Brazil, and China.
Where required, we take reasonable steps to ensure appropriate safeguards are in place to protect your personal information and comply with applicable data protection laws.
8. Data Retention
We retain your personal information only for as long as necessary to:
- Fulfil contractual obligations
- Comply with legal and regulatory requirements
- Resolve disputes
- Enforce our policies and agreements
- Maintain appropriate business records
Order information will generally be retained unless and until you request its deletion, subject to any legal obligations requiring longer retention periods.
9. Cookies
Our website uses cookies and similar technologies to improve your browsing experience and website functionality.
You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect website functionality and your overall user experience.
10. Do Not Track Signals
Please note that Athlegend does not currently alter its data collection and usage practices in response to browser "Do Not Track" signals.
11. Underage Users
Athlegend products and services are intended for individuals aged 18 years or older, or for minors using the website under the supervision and guidance of a parent, legal guardian, or responsible adult.
We do not knowingly collect personal information from children without appropriate consent where required by law.
12. Security
We take reasonable administrative, technical, and organisational measures to protect your personal information against unauthorised access, misuse, alteration, disclosure, or destruction.
While we strive to protect your information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
- Legal requirements
- Regulatory guidance
- Business operations
- Technology and security practices
Any updates will be published on this page and will become effective immediately upon posting unless otherwise stated.
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information.
14. Contact Us
If you have questions about this Privacy Policy, your personal information, or your data protection rights, please contact:
For the Attention of the Data Protection Officer
Email: customerservice@athlegend.com
For general enquiries regarding Athlegend products, orders, partnerships, or customer support:
Email: info@athlegend.com
Website: Athlegend Contact Page
This Privacy Policy applies to Athlegend.com and related Athlegend digital services unless otherwise stated.